Why Your Business Should Be Running Video Ads

Paid social works. Bad creative doesn't. Bad targeting doesn't. And setting an ad live and forgetting about it definitely doesn't.

Most businesses know they should be running ads. Far fewer are doing it properly — and that gap is your opportunity. Done well, video ads let you choose who sees you, measure what happens next, test the message, and scale what actually works. Wyzowl's 2026 research found 91% of businesses use video as a marketing tool, 85% say it has helped generate leads, and 83% say it has directly increased sales.

Meta builds reach. LinkedIn builds precision.

You do not need to advertise everywhere — you need to advertise where your customers are, with creative made for the way they actually use each platform. Meta is built for reach, local audiences and affordable volume: purpose-built 9:16 Reels creative delivered a 34.5% lower cost per result than image ads in Meta's own split tests. LinkedIn reaches decision-makers by role, seniority and industry — and reports 3x higher engagement for video ads, with 54% higher click-through for vertical video.

What makes a video ad actually work?

An ad is not your corporate video with money put behind it. It needs to be built to stop, hold and convert:

• Win the first 3 seconds — straight into the problem that makes the right person think "this is for me".
• One video, one message. One audience, one problem, one offer, one next step.
• Make it human — professional enough to build trust, natural enough to believe.
• Build for mobile: vertical, fast, captioned.
• Never make just one — let the data pick the creative that deserves budget.